V Festival Australia
Client: V Festival Australia Pty Ltd
Dates: 2006 - 2007 - 2008
Location: Melbourne - Sydney - Gold Coast - Perth
Australia's version of this legendary multi-stage, multi-city, iconic music festival.
We were involved from the expression of interest and the formation of the business partnership (Virgin Management & Michael Coppel Presents) to the on-road delivery and financial control of the event.
We provided general management and financial management of the venture partnership entity and tour management and tour accounting services to the festivals.
As consultants, we also worked directly for Virgin Management, London, to explore the potential to expand the festival brand into South Africa and China.