ilmc

International Live Music Conference

Client: ILMC

Date: 1997 - 1998 - 1999 - 2000

Location: London, England

Held annually in London since 1985, the ILMC is the original live music business conference.

Whilst the ILMC was successful and respected when we began co-producing this event, it was much underdeveloped. Over a period of five years we implemented a business plan and managed a committed team that turned a cottage industry into a thriving business.

Key to our success was a programme of commercial development, including sponsorship, trade stands, marketing partnerships and the creation of unique conference collateral materials.

During this period, which included moving the conference to its new home at the Royal Garden Hotel, the delegate numbers doubled and the ILMC developed a reputation that continues to attract the world's key industry decision-makers to the conference every year.

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